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Why printing colour at POS?
It is very important for business to permanently bond with your customers in times of increasing competition. At the same time, this can also make communications with the customer more difficult: The consumers are frequently inundated with flyers and offers from all sides and price-dumping is often right at the forefront. In order to be different, business has to continually find new options with regard to customer bonding: an Internet web-site, multimedia terminals installed at POS or the use of customer cards and credit vouchers.

 

With our “Colourful Solutions for Retail“ – the coloured sales slips and receipts printed out at POS. Epson is now able to offer the retail trade a new way of setting yourself apart from the competition, especially if you can print out additional credit vouchers or trading stamps, which means that the receipt can be used as a virtual free-of-charge advertising tool! The coloured emphasising of specific information enables the receipt to be used in a variety of ways with regard to customer bonding: as trading stamps, collectable loyalty slips or advertising material for special promotions. The retail trade will not only save on the expense, but will also be able to differentiate from the competition using this real innovation. The coloured receipt will really catch the eye of the end customer!

Why using ink for receipts?
The coloured sales slips produced by the SEA-Jet inkjet technology mean continuous excellent print quality – with simultaneous low consumable parts. This applies especially to the ink in the case of Epson’s TM-J2x00 & TM-J7x00 as these inkjet printers can print on normal economical or recycled paper. The ink dries immediately and is both smudge-proof and waterproof. The inkjet receipts are non-fading and long-lasting when printed on normal paper as compared to thermal receipts, which are permanent records. This means that the retail trade provide the end customers with an extra benefit, which can be of great help, for example, if the receipts have to be kept for tax declarations or guarantee periods. Last but not least, a POS inkjet printer works quickly and quietly – with economical purchase and maintenance costs.